MooSend Review: How to Run Smart Email Marketing Campaigns?

MooSend Review
MooSend Review



Are you looking for a MooSend review? If so, keep reading this article!

When running a personal blog or business website, you should invest in email marketing.

Several tools are available to collect the email addresses of website visitors, such as OptinMonster, Zwti, Thrive Leashes, and so on. However, first, you need to choose an email marketing platform to store and send emails to.

There are many email marketing platforms available to you.


If you're confused with the options available, we're here to help. This article will tell you about MooSend, a feature-rich email marketing platform for businesses. If you need to learn more about the platform, check out our MooSend review.


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MooSend Overview

MooSend Review
MooSend Review


Moosend is a popular email marketing service used by premium companies like Gucci, Vogue, TED, Dixons, etc. They have plenty of premium useful features that every blogger and industry can use.


What sets Moosend apart from other competitors is its features. We will describe some of them below.


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Peculiarities


Now let's take a look at the popular features of the MooSend platform.


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1) Drag and Drop Editor1) Drag and Drop Editor

Creating a newsletter using a drag-and-drop editor is pretty simple.


You can drag and drop fields inside the wizard to add them. The best part about this tool is that it doesn't require a single line of code. Thus, even beginners can create new campaigns or modify existing ones without technical knowledge.


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2) Integration with Google Analytics


Once you're done integrating Google Analytics with your Moosend account/list, you can see all the data on the Google Analytics dashboard. If you've been blogging for a while, you probably know about Google Analytics.


It's a free service offered by Google for tracking websites and mobile apps. So once you integrate the service with your Moosend account, the reporting feature becomes more accurate.


You'll get this feature with every Moosend plan.


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3) Geography and device reports


Once you've launched a campaign, you should check which geographic regions and devices are working well and why others are less effective. With Moosend's Geography and Device Reports feature, you can keep track of all the newsletters you've sent.


In your account dashboard, you can see which devices your subscribers are using and where they're from.


This is a useful feature.


For example, if your subscribers mainly use mobile phones, you need to optimize the newsletter for the screen size. Also, if you're promoting your brand in a particular country, you'll know how the promotion is progressing by checking out geographic statistics.


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4) A/B testing


A/B testing can show you the most effective campaign.


Many bloggers and companies use this method to test their information campaigns, website conversions, etc.

You can create two campaigns and use the A/B test feature to see which one works best. This is a great feature offered by Moosend. Sticking to the most effective campaign will improve your business as a whole.


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5) Ready-made templates


If you need to create unique templates, you can use the free drag-and-drop editor with Moosend. In addition, the developers have already created several ready-made templates within the platform.


You can import existing templates and modify the content to your liking. This will save a lot of time.


Creating a template from scratch will take anywhere from 20 to 30 minutes, depending on your experience. Here you can launch your campaign within 5 minutes.


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6) List segmentation


The segmentation feature can be handy for categorizing your email subscribers based on their age, gender, location, or device. Using the segmentation function, you can send newsletters to different groups.


For example, if you need to promote a product specifically available for a country, you can list subscribers and send them a unique email. That way, other followers won't know about it, and you'll also be able to get more leads.


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7) Countdown timer


A countdown timer can be a great addition when making deals with a limited duration.


Studies prove that creating a deficit will improve every conversion rate of a WooCommerce store. In WordPress Installation, you can use a special plugin. On the other hand, if you need to add a countdown timer to a static website, you should use HTML, CSS, and JS.


Here, if you need to use a countdown timer inside your newsletter, you can get this option from the toolbar. Once you've selected it, you can specify an expiration date. The timer will then calculate the remaining time and display them in the newsletter.

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8) Multiple forms


You can create different kinds of forms using the Moosend platform. Popular form models you can create:


  • Registration forms
  • Subscription forms
  • Pop-up forms
  • Built-in forms
  • Floating boxes
  • Floating rods
  • Embedded forms

and so on.


Creating these forms will be a simple task. You can use the drag-and-drop feature to change fields and add/remove additional content.


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9) Open and link click tracking


Once you've created an information campaign, you need to know how many of your followers are actually opening the mail and clicking on the links.


By tracking Moosend's openings and links, you'll get complete information about it.


This way, you can find out how followers interact with your campaign. For example, if the percentage of openings and clicks on links is too low, you should optimize the effectiveness of the newsletter.


When using Moosend, no additional settings are required to set up tracking. Once you've launched an information campaign, you'll get all the information from the dashboard.


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10) Personalization


Adding a personalized approach to your newsletters would be a great idea.


When you create campaigns or send newsletters, you'll get a few ready-made options to personalize your content. For example, you can specify your subscriber's name, email address, company, address, or whatever you want using a wizard.


So your subscriber will feel more comfortable.


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11) Email Automation


Automating some tasks will help you learn something new, scale your business, and increase conversions. With Moosend's email automation feature, you can easily automate every task and increase sales.


The idea is pretty simple.


While running a WooCommerce store, you probably know how abandoning a shopping cart can have a very bad effect on your business. This way, Moosend will track your customer's purchase history after signing up.


If they left the cart without completing the purchase, Moosend would automatically send an email to the buyer's email address with a customizable link to return to the cart and complete the purchase. This way, you will have a better chance of closing the trade.


The platform will send a thank you email if a customer makes a purchase.


You will have full control over the content of the email, and you will be able to customize it according to your requirements and preferences.


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12) Custom Landing Pages


Creating custom landing pages can boost conversions.


Generally, when you need to create a custom landing page to convert visitors into subscribers or customers, you should use a special plugin to create pages or hire a web developer.


Hiring a developer to create a landing page will cost you extra money. Hiring a web developer won't work if you're on a tight budget.


With Moosend Landing Page Builder, you can easily create unique landing pages. As we discussed above, there are several ready-made templates. And with the drag-and-drop page builder, you can change every inch of your page.


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MooSend Prices


MooSend comes with multiple pricing options. You can choose a plan according to the size of your subscribers. Three plans are available:

MooSend Review
MooSend Review



  • It's Free
  • Pro
  • Enterprise


You can store up to 1,000 emails with a free subscription and use the basic features. Plus, you don't need to use a credit card on file to join their free plan. You can send an unlimited number of emails and view reports/analytics on the dashboard.


The pro plan will give you access to more unique features at an affordable price. But, on the other hand, if you represent a large company with millions of subscribers, you should get an Enterprise Plan.


This way, you can choose a plan according to your requirements.


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Support & Documents


You can contact support when you need help with the platform.


If you check their support page, you'll see a form that can send an email.

MooSend Review
MooSend Review



You can use this form to report error messages related to your account or questions before selling. On the other hand, you can ask for help in the documentation section.


MooSend Review
MooSend Review


You can check out existing articles to solve your problem. However, if you still can't figure out the error/conflict, you need to contact support through the form. They will help you personally during working hours.


To watch the video lessons you need to visit the Musend Academy.


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Get started with MooSend


You can get a free subscription via our link.


Get a MooSend subscription



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Conclusion


If you're looking for an email marketing service platform, you'll find several tools and options.


Moosend is one of the most well-known and popular e-marketing services for beginners and companies. You can start using their free version plan and see how it works. Later, you can upgrade to a premium plan to unlock more features and integrations.


From our experience, we've found that Moosend can be a good partner for your marketing needs.


We hope you found this article helpful and enjoyed reading it. Please consider sharing this post with your friends and fellow bloggers on social media if you do. For more articles on the topic, you should check out the blog.


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